Sony very happy with early sales of PlayStation Vita
Specifically, Sony America boss Jack Tretton has said early PSV retail data is “very, very positive” and that sales of memory cards and videogame software are also strong.
“Memory is going out the door very aggressively, despite the fact that memory is in a lot of the presale bundles,” he told IGN. “The software appears to be selling quite well top to bottom.”
Citing the effectiveness of Sony’s marketing campaign, merchandising exposure, and promotional focus, Tretton was also keen to say he feels great “about the velocity that we have going into Vita.”
In terms of transforming that velocity into the ringing of cash registers, Tretton said he’d be happy if U.S. sales for the first three weeks of availability matched those amassed during the Vita’s unveiling in Japan.
That would equate to console sales somewhere in the vicinity of 500,000 units, which the Sony boss described as “a real healthy number for a new platform launch.”
Image courtesy of Kevin Krejci/Flickr.